Arnaldo Caprai is the acknowledged leader in the production of top quality Sagrantino di Montefalco, a wine produced exclusively from grapes of Sagrantino, the variety that has been growing in the region of Montefalco for more than four hundred years. Marco Caprai strongly believed in the great opportunities that could come from such a long tradition and he translated this heritage with a modern and innovative approach. Thanks to research work and long term experimentation we work to produce top quality elegant wines, that show a unique character. The colour, aroma and taste of our Sagrantino will make you feel the strong character of the people who work it, the beauty of the gentle hills where it grows and the richness and complexity of the long traditions of Montefalco. Tradition - Innovation - Territory are the key words that drive us in our everyday efforts. The tradition that belongs to this territory allowed Sagrantino vines to over the centuries. The idea behind our work is revaluate this tradition, through an innovative approach. Research and experimentation are at the heart of innovation, so we practice them both in the vineyards and in the cellar. The methods applied to obtain top quality grapes include different types of experimental training systems and a stable, natural and artificial cover cropping. Moreover, a more rational approach in the plant protection processes and a reduced use of nitrogenous fertilizers, together with the choice of the most suitable location for Sagrantino and all the varieties grown in the estate has proved fundamental for the production of good quality grapes. Innovation for Arnaldo Caprai means also an open approach to new communication strategies, such as internet. Through our website not only we promote our products, but we also encourage communication between those who love our wine and want to know more about the culture and the values our wine symbolize. A wine club (www.amicidelsagrantino.it), events such as Wine Day, and a special wine sold exclusively on the net NERO OUTSIDER are some examples of the importance that Arnaldo Caprai attaches to new communication technologies. The territory is not only the element on which we built our identity but can be considered the base from which we constantly raise the quality standards of our production. In this perspective, we are always working to learn more about the character of the terroir of Montefalco: its untapped potential are identified and transformed into product and innovatives production’ process. Attention to tradition, the focus on innovation, knowledge of the area are the key words that define the identity of the company, one of the most involved in the experimentation also thanks to a collaboration with the Milan University of Agricolture. To enhance and disseminate the results of this work, we published in March 2007 the volume “Impresa saperi Territorio”, 18 years of research and innovation at Caprai, retracing our route to excellence.