Umani Ronchi was born more than 60 years ago in Cupramontana, where the heart of the Verdicchio Classico beats, to then explore numerous other areas of the Adriatic ridge. It is Gino Umani Ronchi who begins to write our history. He does it by starting a small farm in the Marche region. A few years later, Roberto Bianchi, a building contractor from Ancona with a strong passion for agriculture and his son-in-law Massimo Bernetti, recently graduated in Political Science, joined this small company with the prospect of a diplomatic career.