"Novare serbando" is the leitmotiv that has guided Fratelli Branca throughout its history. And it is not a short history at all. Founded by Bernardino Branca in 1845 in Milan, over 160 years ago, the business has always been controlled by the Branca family, who has worked through the years to make Fernet Branca one of the most famous bitter liqueurs in the world. The company, a pioneer in the creation of a bitter liqueur made from herbs and roots from all over the world, has always based its work on innovation, whilst respecting traditions and quality. This is how many "historic products" such as Stravecchio Branca and Brancamenta were born, up to a further expansion into the market of wines and sparkling wines. Alongside the new products, also a number of development strategies have been devised, especially from the year 2000 to the present day, under the supervision of Niccolò Branca, Chairman of Fratelli Branca Distillerie: strategic approach, extension lines, marketing strategies, the emersion of qualified management for the operations and the integration of competences in the product quality control. Other members of the Branca family are involved in the controlled company Fratelli Branca Distillerie s.r.l. , namely: Maria Teresa Branca, who manages the activities with Aibes (Associazione Italiana Barman e Sostenitori – Italian Association of Bartenders and Supporters) and Ilaria Branca, Brand Ambassador of the company. History 1845 Bernardino Branca invents Fernet-Branca, the bitter liqueur that has made history. From the Milan plant in Corso di Porta Nuova, Fernet-Branca starts being distributed all over Italy. 1862 Stefano Branca joins the company and soon launches new products, introducing them at the fin-de-siècle international exhibitions, achieving immediate success. 1907 Dino Branca takes over and pursues an international growth policy: Fratelli Branca expands in Europe and America. New plants are opened in Buenos Aires, Saint Louis, Chiasso and a New York branch is founded. The Milan plant is moved to its current location, in Via Resegone. 1963 Fernet-Branca with mint is created, being named Brancamenta. It is a revolutionary product combining beneficial and digestive properties with the pleasure of a refreshing taste. 1982 Fratelli Branca takes over a 50% share in the Carpano Company. 1987 Fratelli Branca takes over the Candolini distillery in Tarcento (UD), Italy. 1999 Pierluigi Branca passes away. His brother Pino is appointed Chairman of the company and his son Niccolò becomes its CEO. 2001 Caffè Borghetti, the real espresso-coffee liqueur made with the 1860 historical recipe, is included in the product portfolio. 2011 In October Niccolò Branca is appointed "Cavaliere del Lavoro" by the Italian President Giorgio Napolitano.