The Caldirola of the twenty-first century
In this, the new century, the entrepreneurial company acquires the success it deserves - as the Italian leader of modern large-scale retail channels in the glass sector. However, the first five years of the millennium are a period of great transition in the family's management of the company; Nando gives up the management of Casa Vinicola Caldirola after three generations and a new phase of leadership begins with Michele Radaelli at the helm as Managing Director and Gigi Maggioni as Italian Sales Director. With over 20 years' experience already within the company, the new management team sets new objectives with an increased guarantee of success: growth trends in Caldirola's home market, stronger export growth, the launch of new products in line with market requirements, an excellent price-quality ratio, and a mix of made-to-measure services conceived specifically for the large-scale retail sector.
The company already boasts significant partnerships with many Italian wine producers as well as with Consortiums for the purchase of very high-quality wines. The careful selection of wines from regional vineyards has led to the expansion of the "La Cacciatora" brand. Environmental Marketing becomes an important communication choice in favour of environmental sustainability. Sports sponsorship also becomes a significant medium for brand awareness. The future will bring new sales opportunities with export as the company's primary objective. If in Europe the objective has already been achieved with the Caldirola name present in the most important retail channels, it is America and Asia that are the most important markets to be explored, with the aim of making Caldirola synonymous with Italian wines the world over.